Digitalization for Retail

Wito AI

Retail

Digitalization in Retail

Online giants and AI-native competitors are putting brick-and-mortar retail under pressure — with digital POS systems, omnichannel strategy and click & collect you stay competitive.

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more revenue from omnichannel vs. pure in-store customers

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fewer stockouts through digital inventory management

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faster checkout with modern POS

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BAFA funding possible

How we digitalize your retail store

From the cash register to the online shop — practical solutions for brick-and-mortar retail

Modern POS System

Cloud-based cash register systems with TSE compliance, all common payment methods, automatic stock booking and end-of-day reporting — GDPR-compliant and GoBD-secure.

Inventory Management

Real-time stock tracking across all channels, automatic reorders at minimum stock, shrinkage tracking and supplier integration — no overstocking, no stockouts.

E-Commerce Integration & Click & Collect

Seamless connection of physical store and online shop — customers reserve online, pick up in store. Real-time availability on the website without manual effort.

Digital Customer Loyalty Program

Digital loyalty cards, points programs and personalized offers via app or email — regular customers become brand ambassadors.

Digital Price Tags & Signage

Electronic shelf labels (ESL) for central price changes in seconds, digital advertising displays for promotional offers — no more paper label chaos.

Sales Analytics & Reporting

Detailed dashboards for bestsellers, slow movers, customer frequency and staff performance — data-driven decisions instead of gut feeling.

Schritt 1

Retail Analysis

Assessment of your current POS system, inventory management and online presence — identifying the biggest efficiency and revenue potentials.

Schritt 2

Omnichannel Strategy

Development of your omnichannel roadmap — which channels are worthwhile, how do we best connect store and online?

Schritt 3

POS & System Integration

Introduction of the new POS system, integration of inventory management and online shop — with minimal operational disruption.

Schritt 4

Loyalty & Scaling

Building digital loyalty programs and expanding online assortment — for sustainable growth against online competition.

Ab

Starting mid three-figure range

per month · flexible terms · up to 50% BAFA-funded

Alle Preise →

Często zadawane pytania

For small retailers with up to 3 cash registers we recommend Lightspeed, Vend or Shopify POS — cloud-based, with integrated inventory management and good e-commerce connectivity. For more locally-oriented businesses, Orderbird (specifically for Germany, TSE-certified) is also a good choice. The decision depends on your assortment size, omnichannel ambitions and existing systems.

Not always a full online shop — but a digital presence with product availability and click & collect is sensible for almost every retailer. Customers increasingly google products before visiting stores. A Google Business profile with product list, a simple Shopify presence or an Instagram shop can bring significantly more foot traffic with manageable effort. We determine which digital presence is optimal for your industry and region.

The Technical Security Device (TSE) has been mandatory for electronic cash register systems nationwide since 2024. Older systems must be retrofitted or replaced. TSE solutions are available as hardware USB sticks or cloud-based. We check your current system, clarify whether retrofitting is possible and recommend a compliant replacement system if needed — including notification to the tax office.

The technical connection is made via a shared inventory management system (ERP) that supplies both the POS and the online shop with real-time stock levels. Common setups: Shopify as base with POS extension, Lightspeed with integrated e-commerce, or WooCommerce/Magento with POS integration. We analyze your current state and choose the most integration-capable solution for your situation.

Digitalization consulting starts in the mid three-figure monthly range. System costs vary by solution — cloud-based POS systems from €50-200/month, e-commerce platforms from €30/month upward. Through BAFA funding up to 50% of consulting costs can be reimbursed. We create a transparent cost plan before every project.

How digital is your retail store?

Free digitalization check in 3 minutes — specifically for brick-and-mortar retail, instant score across 7 dimensions.

Non-bindingIn 3 minutesRetail-specific